Creative Displays

LED display technology can do more than deliver information. When thoughtfully integrated into architecture, digital displays can become part of the identity of a space, supporting artwork, branding, wayfinding, sponsorships, and immersive visitor experiences. OptArt designs and integrates custom display systems that blend seamlessly into their surroundings while providing the flexibility to support changing content over time. From large-format digital canvases to uniquely shaped architectural displays, our work focuses on creating experiences rather than simply installing screens.

Large flush-mounted LED video wall in a backstage hallway at Moody Center.

Backstage Digital Canvas

The backstage artist wall at Moody Center features a custom 4K LED display integrated directly into the architecture of the venue. Installed flush within the wall surface, the display serves as a dynamic digital canvas capable of presenting custom artwork and event-specific content for each tour and performance.

Prior to the installation of the display, custom vinyl graphics were produced and installed for individual events. The new system provides the same level of visual impact while allowing content to be updated instantly without requiring physical fabrication or installation.

The display is integrated with programmable LED light bars throughout the corridor, allowing content and lighting effects to work together as a unified environment that transforms for each event.

Architectural LED Integration

The premium suite level display at Moody Center demonstrates how LED technology can be integrated directly into architectural features. Designed to wrap around two sides of a structural column, the display incorporates a seamless 90-degree corner that allows content to flow continuously across both surfaces.

The display geometry was developed to mirror the form of the welcome desk positioned below, creating a cohesive visual centerpiece for the suite-level experience. The system supports venue messaging, sponsorship content, event information, and custom graphics while remaining fully integrated within the surrounding architecture.

Fine-pitch LED video wall wrapping around a column behind a premium level welcome desk.

Angled view of an LED display wrapping around a column in Moody Center.

Design & Integration Services

Custom LED display design
Architectural display integration
Curved and multi-surface display layouts
Fine-pitch LED video walls
Digital signage systems
Venue branding and sponsorship displays
Interactive display systems
Media server programming
Content playback systems
Control system integration
Pixel-mapped lighting integration
Display visualization and preconstruction design

Ready to discuss a project?

Whether you're planning a new venue, museum exhibit, corporate environment, or public-facing installation, OptArt can help develop display systems that become an integral part of the visitor experience.

Contact OptArt